The stiffener I use is stiffer than Pellon 70. It is also smoother and denser (less open or squishy). It is NON-Fusible. It is amazing! Washable and sewable. Best I have ever found.
It is also 42" wide! For shipping purposes I can only sell in five yard increments. It comes rolled, as pictured.
The price includes a little bit extra for shipping since I cannot designate it as shipping separately on the website. No matter what other items are purchased, these still have to ship on their own due to their size.
Don't forget it's twice the width of what you buy at a fabric store and better quality. So at $7/yd, it's still a super deal since the same quantity would be about $20/yd at the fabric shop (and it would be narrow).